CREATIVE DIRECTION
Details
The intention behind this spot was to tap into the mythology of Halo in a powerful, yet intimate way.
STYLEFRAME EXPLORATION
Details
With the console having a distinct paneled design, that seemed to be a great starting point for exploring styleframes by establishing the opening shots with molten gold moving through the plates of the console,created some initial styleframes with some fluid sims in X-particles
KEY ART DESIGN
DETAILS
The final key art and the final shot were devloped together for a seamless transition.
KEY ART PROCESS
Tools
Cinema 4D, Maya, Arnold Render, Redshift Render, Adobe After Effects, Photoshop