CREATIVE DIRECTION
Details
The creative direction centered around several key elements. Colored powder explosions, burnouts, light sttreaks, festifal lighting, and automotive & controller mechanical components.
Styleframe Exploration
Details
Using colorful powder explosions and smoke set against the backdrop of high performance cars and Forza Horizon Festival footage, we developed a high-energy piece that brought all the festival elements together while highlighting the controller’s unique automotive features. When building out the styleframes, I used Cinema 4D and X-particles, and Redshift for the smoke simulations.
KEY ART
Details
Using colorful powder explosions and smoke set against the backdrop of high performance cars and Forza Horizon Festival footage, we developed a high-energy piece that brought all the festival elements together while highlighting the controller’s unique automotive features.
KEY ART PROCESS
Tools
Cinema 4D, Maya, Arnold Render, Redshift Render, Adobe After ffects, Photoshop