Xbox Power Your Dreams Spot

To create a companion key art piece to the "Power Your Dreams" video for first year refresh of the Xbox Series X, Microsoft wanted a flexible design system that could showcase both the power of their flagship console alongside various IPs, while still having an essence of the dreamy particle effect. This key art uses a dynamic upward isometric angle of the iconic console, while using the lines flowing off the corners of its silhouette to create movement as well as a holding shape for each IP. The lighting behind the console carried through the bokeh particles from the video to create sense of power and energy in its wake.