Xbox Console Refresh Digital Campaign

DETAILS

To create a companion key art piece to the "Power Your Dreams" video for first year refresh of the Xbox Series X, Microsoft wanted a flexible design system that could showcase both the power of their flagship console alongside various IPs, while still having an essence of the dreamy particle effect. This key art uses a dynamic upward isometric angle of the iconic console, while using the lines flowing off the corners of its silhouette to create movement as well as a holding shape for each IP. The lighting behind the console carried through the bokeh particles from the video to create sense of power and energy in its wake.

DESIGN SYSTEM

Details

The design system was applied throughout the campaign for several flagship IPs. The design system proved to be flexible for a variety of both IPs and sizes.

SOCIAL MOTION DESIGN

Details

Social examples for Xbox Series X and S with Jedi Survivor

DESIGN PROCESS

Tools

Blender & Photoshop