The Citizen campaign reinforced the commitment made by PROJECT N:OW to develop relevant socio-conscious connections while providing access to education, innovation and visual inspiration.
The concept for the CITIZEN campaign was inspired by the Buddhist principle of interbeing and the idea that what happens to the world happens to the self. We chose to peer through an idealistic and future-focused lens as we built out the creative of this assignment embracing the paradigm that we are all citizens building a new collective story.
