CREATIVE DIRECTION
The creative direction centered around several key elements. Colored powder explosions, burnouts, light sttreaks, festifal lighting, and automotive & controller mechanical components.
Styleframe Exploration
Using colorful powder explosions and smoke set against the backdrop of high performance cars and Forza Horizon Festival footage, we developed a high-energy piece that brought all the festival elements together while highlighting the controller’s unique automotive features. When building out the styleframes, I used Cinema 4D and X-particles, and Redshift for the smoke simulations.
KEY ART
Using colorful powder explosions and smoke set against the backdrop of high performance cars and Forza Horizon Festival footage, we developed a high-energy piece that brought all the festival elements together while highlighting the controller’s unique automotive features.
KEY ART PROCESS
Cinema 4D, Maya, Arnold Render, Redshift Render, Adobe After ffects, Photoshop